Some believe that people will buy a product based on their needs – Advertisement Topic IELTS Essay
You should spend about 40 minutes on this task.
Some believe that people will buy a product based on their needs, and there is no need for advertising.
To what extent do you agree or disagree?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
You should write at least 250 words.
This essay was asked on 31st July, Evening slot, India
No need for Advertising – Model Answer 1
Many have argued that advertisement serves no real purpose as necessity motivates all purchases. I disagree with this completely because ads give consumers a minimum guarantee of quality and also develop wants into needs.
First of all, advertising is the most direct way to inform customers of a given product’s quality. The content of the ad is less important than the fact they were able to produce, distribute and, oftentimes, get a celebrity endorsement. For example, KFC typically signs the most famous football players to massive sponsorship deals, thereby evidencing the continued relevance and quality of their food. When a lesser known company premiers an advertisement this is evidence that they are generating enough revenue to validate whatever product they sell or service they provide.
Secondly, advertising does not simply meet needs; it creates them. Most people could live more fulfilling lives with fewer products but advertising stimulates desires by appealing to consumer psychology and those initial wants eventually become habitual. A good example of this would be the rise of Apple products in the last two decades and the role of advertising in making them popular. Apple phones and computers are famed not only for their quality but also the sense of being part of a community of users. Stylish ads like the ‘think different’ campaign helped foster their dominance. Now the desire to become part of the Apple community and appear cool has become a basic need for many users hooked into the Apple ecosystem of high-quality consumer electronics.
In conclusion, advertising serves an important role in society. This does not mean that it should not be regulated, simply that consumers and officials should be mindful of the full contribution of advertisers.
IELTS Writing Task 2 Advertising Topic – Model Answer 2
Many people argue that advertising is not required and that consumers can buy the product according to their requirements. In my opinion, advertising not only educates the general public, but also helps to make an intelligent buying decision. Thus, I can say that advertising is very important not only for users, but also for companies in order to attract their potential buyers.
Undoubtedly, almost every brand and store advertises its products and services in one way or another, but not all advertising serves a purpose. Many people argue that this increases unnecessary expenditure for end customers and they end up buying a lot of crap products. For example, it is the fact that people buy even minor items if they notice a sale or discounted advertisement because they mean it is a bargain. Many advertisers also include false information in their ads to boost their sales.
However, advertising is the foundation of marketing, it contains useful information that users can assimilate and decide if it is right for them or not. A study by WNS Global claims that 65% of people go and buy a product after seeing an ad in any form, whether digital or traditional. For instance, if I need a Bluetooth speaker and I see an advertisement for a new brand offering cool features at a great price, I will definitely buy it. However, I’ll still first compare it to another brand to see if I can get a better deal.
In addition, it is also a tool for measuring consumer behavior and introducing new products to the market based on various studies. Proof of this is that many big brands have produced great products that satisfy all of their users based on an understanding of market demand. What’s more, advertising teaches us a lot about the company and whether it contributes to social causes. Many people also make purchasing decisions based on such factors.
To conclude, it is clear that advertising is a much-needed communication tool that most people like rather than dislike. Advertising also tends to manipulate a person’s or family’s buying decision, which is why it is a deciding factor.
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Some believe that people will buy a product based on their needs, and there is no need for advertising IELTS Essay – Model Answer 3
In the technology-driven world, people had an enormous chance to understand the pros and cons of every single item. Moreover, they had the advantage to understand end-to-end properties for their needs. Rather than these commercials, there are numerous ways to spread the popularity of particular items. This situation has both merits as well as demerits, but definitely, the pros outweigh the cons.
To begin with, advertisements played a vital role in our society. It is the utmost way to understand end-to-end about a particular item or a brand. Lion half of business tycoons in the market spent millions for their particular brand for getting an easy or well-known space. Because they know the influence of these ads in society. For example, most popular brands update their commercials through magazines, televisions, and social media. Secondly, half a portion of the business advertisements are well established and well created. So, people can easily get an idea about the particular product, and they had the right to accept or deny it. Thirdly, because of market competition, big brands compellingly entered the adverting’s. For example, the automotive kings brand BMW delivers ads very recently because of market opposition. Finally, these commercials help individuals to reach the right place for their purchase.
On the other hand, there are several drawbacks to this advertisement. Firstly, people were fell into certain tricks because of unethical or unprofessional advertisements. Furthermore, they fell into a dilemma because of the inefficiency of the right choice. For example, these confusions are always clearly visible in automobile industries for choosing the right choice of vehicles. Secondly, because of the advertising burden, the right products may not reach the right hands. For example, supermarkets and other outlets forcefully not displayed numerous brands of items in single raw.
In conclusion, it is our ultimate right to choose wisely as per our needs. Furthermore, commercials are for the public, and it is tactics to grab pubic attention. So, it is always advisable that to recognize totally about the product before purchase.
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